The Modern Day Website – So Much More Than an Online Brochure – How to Design a Website for Impact

Two relatively seismic shifts in the last 10 years have completely changed the way the internet works:

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  • There was so much content that users found it difficult to actually sift the pearls of wisdom that they wanted from a general morass of sometimes conflicting information, to find something that was reliable, interesting, relevant to why they were searching, and that they did not know already situs judi slot online. Why would you be searching otherwise? The technology giants of the internet began to see their business at risk if no-one saw the value of the good content out there because no-one could ever find it. So, search tools changed, and continue to evolve still, to help people find fresh, relevant and interesting content. And they began to provide data that allowed people to understand what was going on around the internet, to help them find their way to the content they needed – the advent of Google Analytics. Moreover, it was made free to keep people using it.
  • The internet shifted from a one-way, out-bound mechanism, to become a two-way communications medium. Users were not content to simply ‘receive’ content (pardon the pun!) that others had written, they wanted to put their own content somewhere that it could have a voice, and be shared. User-generated content quickly morphed into Social Networks, and sharing of content amongst individuals and their networks of friends.

The model continues to evolve, particularly with content becoming more audio-visual in nature as people give up on the willingness to actually read. But it remains the case that the internet is all about ‘content’ – about finding it, sharing it, contributing to it.

So for marketers, the internet has much become much more than just a collection of brochure websites. Yet many companies still have websites that were built for the original model. If you haven’t updated yours in years, it’s likely your website will be an ‘online brochure’. It might be a nice looking one, but in an age where the internet enables people to talk to each other about you, your products and your customer service, you are missing a trick or two if you still rely on a brochure website for all your online marketing. Today, marketing is as much about listening to what your market says, not what you say. And where competition drives everything in a tough economy, you risk being left behind in the competitive battle if you still rely on an old-style brochure website.

Using a rotating shift schedule when doing your employee scheduling online is an effective way of distributing work for employees across shifts that allows for variation every month. Most rotating shifts consist of templates that change once a week in three rotations, so that every first week of the month you have the same shift; every second week the same shift, and so on. This provides the opportunity to give everyone involved the responsibility of working the more undesirable shifts, which usually include Friday and Saturday. This is not of course the only way to create a rotating shift, but seems to be the most convenient pattern for most employers.

Another factor to consider when utilizing a program for employee scheduling on line that makes use of rotating shift templates is the possibility of switching day and swing shift as well. Many employers do not do this on a rotating basis, but do so in quarterly intervals, which thereby provide people the opportunity to be at home with their families or go out on the town on the evenings rather than being at work. Rotating shifts as well as interchanging four day-ten hour shifts with five-day eight hours shifts are also popular among many employers.

Rotating shifts are usually more convenient for employees with flexible schedules and it really isn’t suited for all employees, which can make such a policy hard to implement in a fair way. Many managers who do their employee scheduling online merely ask their employees when they are available and seek to fit them into the allotted slots. Some employees actually prefer swing shifts, while others prefer day shifts. Some people also have multiple jobs which makes a standard rotation extremely difficult if they are just seeking a swing shift position to supplement their income. Management programs make it easy to schedule to meet employee needs in an efficient way. If there are conflicts, rotations can be scheduled just for those who are in conflict. This is probably the more employee-friendly way of meeting employee need while also meeting business needs and keeping all the shifts fully populated.

Being able to efficiently meet the needs of employees in this way not only improves morale and loyalty, but is also fairly easy due to the accessibility of employee scheduling online. Many employers in the past would never consider scheduling in such away because of all the work and rescheduling, not to mention to time, it would take to make it work. But computer programs can help fill schedules in minutes, making it far easier and more beneficial to everyone involved.

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