Social media has become one of the best places for businesses to seek new customers and reach out their audience, building their brand name and increasing recognition across the world. It can be tough, however, to establish your brand on the internet when there are millions of other companies vying to do the exact same thing.
With over a billion people browsing apps like Instagram throughout the day, you can lose out on a lot of potential revenue by not taking proper advantage of social media platforms like instagram. Instagram launched in 2010 and has been a powerhouse since then, rolling out new features and becoming increasingly user-friendly, drawing in even more users.
By utilising Instagram advertising, Melbourne businesses can tap into a market they have always wanted to reach without spending thousands of dollars to get results. Let’s explore some of the strategies you can use to maximise the effectiveness of social media campaigns, whether they be Instagram ads or Facebook ads for Melbourne organisations.
As mentioned above, Instagram continues to release new features that give users new ways to experience the app and all of their content. One feature organisations can creatively utilise is the zoom feature, which allows users to zoom into videos and pictures. This addition was spurred by high numbers of requests for users, so you know your customers will enjoy using it.
Brands can get creative when approaching social media campaigns, which many did when the feature was rolled out. You can make your brand shine by tapping into how these new features work. There will likely be even more changes in the future, so be on the lookout for them and jump on when you have the chance.
The approach to Instagram advertising Melbourne businesses take can greatly affect their outcomes. For example, many brands script their ads and focus on including call to actions that they believe will spur on engagement and increase interest and traffic. This can leave your audience wanting more and leave your content looking stale and uninteresting.